Overview:
Australian Cricket has announced a rebranding initiative for its digital products aimed at enhancing the experience for community cricket participants. The rebranding will see several products previously known as MyCricket transition under the PlayCricket umbrella. This consolidation aims to streamline services into a single, cohesive platform, simplifying access for community associations, clubs, administrators, volunteers, and players.
Key highlights of the rebranding include:
1. Consolidation under PlayCricket: Products previously branded as MyCricket will now be part of the PlayCricket brand, creating a unified digital hub for community cricket and participation.
2. Decommissioning of MyCricket and Community Cricket Website: The MyCricket platform and the Community Cricket website will be phased out as part of this transition.
3. Transition to PlayHQ: Australian Cricket continues to migrate all community cricket competitions and registrations to the PlayHQ platform by July 1.
4. Benefits of Rebranding:
- Modernised and simplified user interface.
- Unified digital experience across web and app platforms.
- Comprehensive access to club information, team results, player performances, and volunteering resources through one website and app.
5. MyCricket App becomes PlayCricket: The MyCricket app will retain its functionality under the PlayCricket name, providing users with real-time scores, statistics, and historical data from community games.
6. Education and Training: Australian Cricket is conducting a thorough education program to inform stakeholders about the changes and how they will be affected.
7. Future Enhancements: Plans include the introduction of a new Match Centre website for web users to access historical statistics conveniently.
This rebranding initiative reflects Australian Cricket's commitment to improving the digital experience for all levels of community cricket, ensuring easier access to information, registration, and resources through the unified PlayCricket platform. For more details on these changes, stakeholders can visit PlayCricket Resources.